Hello, we’re Unfold!

A 00-born “Dream Team” based in Yiwu — the world’s capital of small commodities — but we refuse to be boxed in. We’re here to break the mold.

You won’t find assembly lines or cookie-cutter designs here. What you will find:
→ Lights on in our studio at midnight,
→ Tables covered in colorful beads, quirky charms, and wild ideas in motion,
→ Fingers sore from crafting, but hearts full of passion,
→ And that electric feeling when we see you turn our kits into one-of-a-kind pieces that tell your story. That’s why we do this.

Why We Started? Because “Different” is Cool.

We grew up in a world buzzing with trends and noise. Like you, we got tired of mass-produced accessories and being told what’s “in.”
True style isn’t about following — it’s about fearlessly creating what speaks to YOU.

So, a few dream-driven 00s teamed up. Right here in Yiwu — a treasure trove of possibilities — we dove into oceans of materials. Not to copy, but to rescue overlooked gems and turn them into your canvas for self-expression.

Our Mission: Ignite Your Creative Spark

Unfold isn’t just a brand that sells DIY kits or jewelry.
We’re your partner in creativity.

  • Curated Global Materials: Like treasure hunters, we source unique, high-quality, and safe crafting supplies worldwide — especially in Yiwu’s vast markets. Every bead, charm, and thread is handpicked and tested by us.

  • Inspiration, Not Rules: We share playful tutorials and ideas, but we celebrate rule-breaking! Mix, mismatch, and make it unmistakably YOU.

  • Young & Relatable: As your peers, we get it — you crave originality, quality, value, and share-worthy moments. We design what we love, and we love what you create.

Meet the Squad: Detail-Obsessed, Fun-Loving 00s

We’re a mix of daydreamers and night owls.

→ We debate fiercely over new designs… then cheer like crazy when you share your creations.
→ We hunt for that perfect bead for hours… then test tutorials late into the night.
→ We live for the joy of making… but what fuels us is your confidence when you create something amazing.
To us, youth isn’t a lack of experience — it’s the courage to innovate. We’re not afraid to stumble. Every “oops” leads to our next “aha!” moment.

Join the Unfold Movement

Choosing Unfold isn’t just buying supplies — it’s starting a journey:
→ A journey to discover your voice,
→ A bold way to wear your attitude,
→ A community connected by a love for craft and originality.

We’re not here to blend in. We’re here to build with you:

  • Unfold Your Imagination

  • Unfold Your Style

  • Unfold Your Story

The world loves labels. But here, what you wear isn’t just jewelry —
it’s the light you crafted with your own hands.

Ready to create? Welcome to Unfold.
— Your Young & Passionate Makers at Unfold Team